Dr. Sanaz Cordes of Value Prop Shop delivers a crucial message to startups working with health systems.  "Your value proposition, no matter how compelling it is, must demonstrate a clear ROI for the buyer." 

Sending her presentation to the conference without her (complete with references to GlenGarry Glen Ross), the team at ADP got creative and played it on auto-loop.  Says Cordes about her virtual presence at the conference: "I was overwhelmed with the number of entrepreneurs that actually watched the video and reached out!"  She has been working with Allscripts since 2015 to help startups that grow out of their developer program.