Sanaz Cordes, MD will meet with developers from around the country at the Allscripts Developer Summit this week to discuss "You've Built a Product.  Now how do you sell it?" 

She will discuss how to articulate a concise value proposition that will resonate with the decision makers, decision influencers, and decision blockers involved in complex healthcare technology sales.  Dr. Cordes will also explore importance of demonstrating the financial return on investment that your product provides. Learn how any startup, at any stage, can still craft a defensible ROI